ERA Principal
ERA Principle is not just fashion. It is an invitation to step inside the future of clothing—where technology and style converge through Augmented Reality.
About
Born in São Paulo as a final university project, ERA challenges the boundaries of design. We asked ourselves: what if a t-shirt could tell a story, move, and transform? The answer was AR. Through the ERA app, every piece becomes alive, glowing with interactive animations ready to be shared with the world.
Challenge
Fashion is expressive, yet static. Our challenge was to make it move, to merge the physical with the digital without losing style, elegance, or accessibility.
Solution
We developed an interactive AR experience using the Vuforia Engine in collaboration with Unity. By applying image recognition to the t-shirt’s print, we enabled a colorful, animated butterfly pattern to appear in real time. This duality between the physical (black-and-white print) and the digital (vibrant animation) creates a striking contrast and reinforces the concept of blending fashion with innovation.
01
Logotype
Intertwined Identity
With a unique typographic logo and the key element of motion design, we seek to convey the idea of innovation. The movement of the intertwined logo evokes a sense of interaction and also pays tribute to streetwear, adding a graffiti-inspired touch.
02
Colors
New Realities
The choice of colors reflects this balance between contrast and energy. Eight bold, vivid tones were selected to stand out against neutral black and white, ensuring that the experience feels both dynamic and striking. Together, they embody the duality at the heart of ERA—simplicity on the surface, and a world of color when technology unlocks its hidden layers.
#0B0B0C
R: 11
G: 11
B: 12
#FFF1F1
R: 254
G: 240
B: 241
#FAFF1D
R: 250
G: 255
B: 29
#A842F9
R: 168
G: 66
B: 249
#F87521
R: 248
G: 117
B: 33
#F84609
R: 248
G: 70
B: 9
#3BC2E2
R: 59
G: 194
B: 226
#D2FF1D
R: 210
G: 255
B: 29
#BF92EA
R: 191
G: 146
B: 234
#1A54E8
R: 26
G: 84
B: 232
03
Website
Echoes of the Experience
The website itself was designed to reflect ERA’s core values: innovation, creativity, and interaction. Built with a clean, modern structure, it highlights both the physical and digital aspects of the project. Motion design and interactive elements mirror the AR experience, making the platform not just an exhibition but an extension of the brand’s vision.
ERA is more than a project—it’s a glimpse into the future of fashion. By merging creativity and technology, we aim to inspire new ways of experiencing style, where every garment tells a story beyond fabric.